Video e-mail And Its Impact On Internet Marketing
e-mail is a revolutionary means of conversation facilitated by the advances within information technology. With the acceleration associated with e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the web. Through email, myriad businesses and businesses have a hassle-free means of reaching potential customers. Through email, marketing duplicates get delivered directly to a person’s inbox; companies no longer had to wait for consumers to come across their own ads in the internet.
Video Email’s Power
Video email is a modification to proven internet marketing methods. Through video e-mail, your recipients no longer have to slog through text marketing copy. Even if your advertising copy contains wonderful images and engaging text, you cannot usually expect an individual to read all of them when other more pushing email communications await their own attention. That’s why for all the emails you sent in a day, only a minute fraction might respond to your advertisement plus visit your web site hyperlink.
Video emails are more effective than traditional email marketing duplicates. Busy people will have more time to watch than read duplicate. Your video presentation can be as short as thirty mere seconds. Studies have shown that most individuals will watch at least two thirds of that presentation. Given an ingenious video email copy, this particular short span of time can be enough in order to arouse your recipients’ interest in your product or solutions and induce them to take time off their busy activities to visit your web site. If you question the impact of video delivering presentations as marketing tools, then you just have to think about the enormous increase in sales that result from TV infomercials.
Video Email’s Weaknesses
There are reasons why most companies prefer sending graphic plus text email advertisements rather than video email. One of the most essential reasons for some marketing professionals’ reluctance to shift over to video email marketing campaigns is the fact that recipients of these emails do not use the same video systems and standards. There’s simply no way to determine the recipients’ level of computer technology so that the appropriate movie format could be sent to every person’s inbox.
One other some weakness is the large file size of each video email marketing copy. this particular obstacle is hardly impossible but this is nonetheless a problem.
Solutions to Video Email Problems
Fortunately, there are now video e-mail hosting companies that can solve the particular abovementioned problems associated with movie email marketing campaigns. To solve the large file size problem, you can deliver an abbreviated video clip that when performed will automatically connect the particular viewer to your video e-mail server. This means that you only have to use a fraction of the actual movie file size in your video email marketing copy.
To solve the problem regarding incompatible video platforms, a few video email hosting companies have applications that can immediately detect the viewers’ movie playing capabilities the moment the particular recipients click the preview. The appropriate video format is then chosen and loaded. This means that each video email gets seen properly whatever the recipient’s movie standard.
Given video email’s flexibility and undeniable convincing powers, isn’t it time to take advantage of video email in your internet marketing campaigns? I for one think that it is.