The Copywriter’s guide, Third Edition: A step by step Guide To Writing Copy that will Sells
The classic guide to copywriting, now in a completely updated third edition
This is a book for everyone that writes or approves duplicate: copywriters, account executives, innovative directors, freelance writers, advertising supervisors… even entrepreneurs and brand name managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention–and sell more items.
Among the suggestions revealed are
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