Insight Selling: How to sell value & distinguish your product with understanding Scenarios
Selling worth to B2B buyers nowadays can feel like trying to quit a freight train which hurtling towards the sales graveyard of commoditization and discounting. Today, an empowered purchaser has done research, has an obvious idea of his or her firm’s requirements, and how much the company is willing to pay. This type of purchaser does not want a salesperson to talk about features and deliver a series of open-ended questions that provides no value. What this particular buyer wants is understanding. But how does a salesperson provide in
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