Online advertising and search engines AdSense
Soon after the advent of internet, it was realized that the website real estate (or the space on websites) experienced commercial value in the marketing world. The simple reason behind this was the soaring popularity of web and the increasing number of readers received by various web sites. Thus, internet advertising (or on the internet advertising) came into being. Today, internet advertising is treated as one of the most effective and most economical means of marketing. In fact, a lot of businesses, specifically small businesses, use only this (affordable) medium for advertising their products plus services. As technology advanced, so did the online marketing methodologies. Graphics based banner ad Ads and text advertisements got their due acknowledgement and were used very extensively for online advertising. Even now banner advertising is one of the most popular forms of online advertising.
However, the real breakthrough in online advertising came with Google AdSense advertising system. This program helped in linking advertisers to several website owners who were ready to offer advertising area on their websites. Through search engines AdSense program, the ads were floated on the web sites that had some importance to the products or services offered by the particular advertiser. This type of advertising is also called targeted advertising since the Ads are served only to the interested audience and not just anyone or everyone. quickly, Google AdSense became a very effective form of targeted advertising. On Google AdSense program, webmasters are usually paid on per-click plus per-thousand-Ads-displayed basis. And the marketers can control the amount of money they wish to spend on advertising through Google Adwords program that works in conjunction with the AdSense program.
Google AdSense system has caught the elegant of a lot of advertisers plus webmasters and its popularity continues to soar everyday. Until an additional, better advertising program comes into being; Google will continue to keep its place at the core associated with online advertising.
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