In economics and marketing

Typically when business people plus economists talk of consumers they are talking about person as customer, an aggregated commodity product with little individuality other than that expressed in the buy/not-buy choice. However there is a trend within marketing to individualize the concept. Instead of generating broad market profile and psycho visual profiles of market sections, marketers are engaging in customized marketing, permission marketing, plus mass customization.

There is increasing backlash from the public over use of the brand “consumer” rather than “customer”, with many finding it offensive plus derogatory.

within law and politics

Within law, the notion of consumer is mainly used in relation to consumer safety laws, and the definition of customer is often restricted to living individuals (i. e. not companies or businesses) and excludes commercial users. A typical lawful rationale for protecting the consumer is based on the notion of policing market failures and issues, such as inequalities of negotiating power between a consumer and a business. As of all possible voters are also consumers, customer protection takes on a clear politics significance.

issue over the interests of consumers has also spawned much activism, as well as incorporation of consumer schooling into school curricula. There are also various non-profit publications, such as Consumer Reports and option Magazine, dedicated to assist in customer education and decision making, plus Consumer Direct in the UK.

In the context of the Indian Consumer Protection take action 1986, a consumer is obviously differentiated in that a consumer customers a commodity or support either for his personal domestic make use of or to earn his sustenance. Only consumers are protected as per this act and any person, entity or organization purchasing a commodity for commercial factors are exempted from any kind of benefits of this act. in addition, Indian case law offers quite a few references on how to distingush a consumer from a customer.

In intelligence studies

Within cleverness studies, it refers to the politics staff consuming and asking for intelligence.

References

^ mix, Robert G. (1997). income management: hard-core tactics with regard to market domination. Broadway publications. pp. 6671. ISBN 0-553-06734-6.

^ http://mistinthegarden.com/2009/02/04/dont-call-me-a-consumer/

^ Krohn, Lauren (1995). Consumer safety and the law: a book. ABC-CLIO. ISBN 0-87436-749-2.

^ “An Institutional Analysis of Consumer Law”. Vanderbilt Journal of Transnational Law. http://law.vanderbilt.edu/journals/journal/35-01/overby.htm. Retrieved 2007-01-29.

^ “Consumer vs Customer”. Consumerdaddy. possuindo. http://www.consumerdaddy.com/a-23-consumer-customer.htm.

observe also

Wikibooks has a book on the subject of

group: Consumer

alpha dog consumer

Consumer debt

Consumer influence ratio

customer theory

Consumerism

Consumers’ cooperative

ConsumerSearch

Consumption

Coolhunting

bulk customization

psychological health consumer

Consumer reporting agency

Consumer protection

Consumer organization

Consumer Direct

National Consumer company (NCA)

knowledgeable consumer

customer forum

groups: Economics terminology | customer theory | Marketing