combined brand promotion resources in order to super-

Olympics Made flat and then reduce prices

Mid-Autumn Festival holiday to three times, followed by a 7-day nationwide Day, this year’s “Golden 9 silver 10” seems to

Home Appliances suppliers Again appliance sales maximum of a bright future. media reporter visited the store found that will just finished the Olympic Games commercial war home equipment manufacturers have rushed to put on new clothes in planning for the upcoming two Jinqiu Jia section.

Domestic manufacturers a high-quality preparation Olympics after will follow is to adjust the holiday Mid-Autumn Festival and National day time holiday, home appliance producers are all hopes. State United States and

Suning Other supermarkets business lately is saved a lot of sources to wait for the “gold nine silver 10” season of the outbreak, the reporter in the store that was prepared for the arriving two festival market, shop layout and appliances low cost range seems to the outside world announced it a sales battle coming.

Due to this economic environment and the “cool summer” effect,

Air conditioning 2008 Frozen in hopeless ending, refrigerators and washing machines increased a serious slowdown, white-colored product terminal sales are more sluggish, Siemens and some other strong brands also show up market share slip phenomenon. in order to regain market share, home appliances producers on this year’s Mid-Autumn event, National Day Golden 7 days has long coveted, although from the Festival will take some time, but many brands have started to exert all attempts and hope that the 2 sections to achieve strong product sales results.

within Flat Panel TV marketplace, despite the Olympic Games have finished, the consumer flat panel tv to buy warm weakened, but for the detonation

TV Traditional sales time of year, many TV brands have also invested considerable resources within preparation for the post-Olympic television market, adding a fire.

Appliance manufacturers usually agreed that the remaining 4 months

LCD TV product sales will enter this year’s “golden era. ” Prior to using LCD panel cost reduction trend in decrease of the flat price of household brands, the Olympics during the market was more than a brilliant spot. To continue this energy, the domestic manufacturers is likely to re-opening a price war tool, it was revealed in sept after the domestic LCD TV selling price most likely be even reduce. From the September start of this year LCD TV will tag the Mid-Autumn Festival, “11” Golden Week, Christmas, foreign trade, and New Year’s day time four relatively large product sales Wang period, domestic television manufacturers are trying to first reduce prices to shocks in the domestic share of the immediate growth of the joint venture brand name.

Joint venture increased sales resources In fact, the joint venture brands are also optimistic after the Olympics home appliances market. previously, there were stores are informed reporters during the Olympic Games, the joint venture brand action is not, put on than domestic manufacturers,

Sharp, volvo has not put in too many marketing resources. However, the special white side has said that will “compared to the Olympics, we are more upbeat about the celestial satellite and 11 holiday business opportunities. ”

According to reports, some foreign brands in the two holiday sales fight will once again lower determine, launching promotional war traveling consumption. Among them, Samsung is ready to carry out favors activities, from the Mid-Autumn Festival to eleven, such as buying Samsung’s expensive refrigerators will be the Olympics screen, buy drum washing machine to send a digital camera, MP4, purchasing high-end air-conditioning is free high-quality juicer and so on, regardless of whether promotional gift type, or even promotional rate, in a joint venture brand is extremely rare; learned that Panasonic has also prepared during the National Day of new over-the-counter several plasma TVs, and will further lower the product typical price, such as large-size 50-inch plasma are Price Qiangzai down 2, 000 yuan.

The evaluation pointed out that as Europe and the United States economic downturn, strong chinese language market became a joint venture brand the focus of competitors; plus this year is Olympic year, foreign brands based in China manager’s assessment needs and sales tasks are usually enhanced headquarters in the far east to obtain a more favorable position in the market, but also spared no work into marketing resources. combined brand is clearly likely to re-group to launch a price war, the domestic manufacturers to gain market initiative, the difficulty is not small.

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